Chow Tai Fook Jewellery officially unveiled its new store at Grand Gateway 66, Shanghai on 23 December 2025. This marks a strategic move to further strengthen its footprint in Shanghai’s prime retail location, following the store opening on Nanjing East Road, Shanghai in May 2025. Located in Xujiahui, a prominent commercial hub known for attracting high-net-worth individuals, the new store enhances the brand’s reach among its target customers. Grand Gateway 66 stands out as a leading luxury destination featuring top international brands, it helps reinforce Chow Tai Fook Jewellery’s premium brand image.

Mr. Xie Hao-Ran, Southern Cluster General Manager of Chow Tai Fook Jewellery Group, remarked that the new store at Grand Gateway 66, Shanghai enables the brand to offer existing customers expanded offerings, spanning gold, gem-set and high jewellery, while further enhancing their shopping experience. By leveraging synergies with other luxury brands in the mall, the new store is well positioned to attract a broader base of high-quality new customers. This further underscores Chow Tai Fook Jewellery Group’s industry leadership, the steady progress of its brand transformation, and the Group’s confidence in the local consumer market.

The store embodies an oriental aesthetic inspired by refined Eastern elegance. Customers are encouraged to explore freely and immerse themselves in the serene and luxurious ambiance we have created. The dedicated VIP area offers an exclusive environment for product viewing and personalised service. Notably, this is our first store in the world to feature a dedicated home décor zone, debuting several unique pieces such as ginkgo leaf–inspired gold incense holder, candle holder set, fruit platter, and chopstick rest. Additional home décor items will be launched in early 2026.

Coinciding with the festive shopping season, the brand has also introduced new pieces from the CTF Rouge Collection, inspired by ancient Chinese chainmail armour. Besides, many other gold, diamond and Fei Cui jewellery pieces, including selected products from the CTF Joie, HUÁ and Wonderful Life collections, are also premiering or exclusively available at this new store during its opening period.

As a cornerstone of its brand transformation, Chow Tai Fook Jewellery continues to launch new stores in premium shopping centres and prime locations, targeting sophisticated consumers with differentiated offerings and an elevated retail experience.