Chow Tai Fook Jewellery Group proudly announces the grand opening of its first new image store in Southeast Asia, located at Jewel Changi Airport. This milestone underscores the Group’s ambition to redefine global luxury and its vision to be the leading global jewellery brand that is a trusted lifetime partner for every generation. The opening marks a new chapter in the brand’s international expansion strategy and strengthens its retail presence in Singapore.

The reimagined store embodies the House’s timeless and classic personality through intricate and elegant design details inspired by Chinese culture and artistry. The new image store is a refined showcase of Chow Tai Fook Jewellery’s enduring legacy of craftsmanship and innovation, and is adorned with the brand’s signature “Chow Tai Fook Timeless Red”.

This new image store reimagines the luxury retail experience for today’s modern consumer while showcasing the beauty of China to the world through exquisite jewellery.