Chow Tai Fook Jewellery Group Limited (“Chow Tai Fook Jewellery Group”, the “Group” or the “Company”; SEHK stock code: 1929), today announces its interim results for the six months ended 30 September 2025 ("1HFY2026").
Solid Recovery Trajectory Underscored by Robust Margins and Strengthened Profitability
Despite a volatile macroeconomic environment and a gold price rise, consumer sentiment continued to improve in 1HFY2026, supporting jewellery spending revival across the Group’s key markets and reflecting a solid trajectory of business recovery. The Group continued to make steady progress in its brand transformation, as well as product and store optimisation, supporting operational efficiency and financial resilience, reaffirming its commitment to delivering quality earnings.
The Group’s total revenue remained stable at HK$38,986 million during the period (1HFY2025: HK$39,408 million). Gross profit margin maintained above 30% at a historically elevated level. Operating profit increased by 0.7% year-on-year to HK$6,823 million (1HFY2025:HK$6,776 million). The operating profit margin remained resilient and reached 17.5% in 1HFY2026, which marks a record five-year high level. These results affirm our ability to adapt swiftly to market dynamics and capitalise on emerging opportunities.
Profit attributable to shareholders stayed flat at HK$2,534 million in 1HFY2026. The Board has declared an interim dividend of HK$0.22 per share (1HFY2025: HK$0.20), representing a payout ratio of approximately 85.7%, reflecting the Group’s commitment to sustainable value creation for all its stakeholders.
Dr Henry Cheng, Chow Tai Fook Jewellery Group Chairman, said, “Chow Tai Fook Jewellery’s century-long legacy, deeply rooted in the profound values of Chinese culture, forms the crucial foundation for our brand. Unwavering in our commitment to driving sustainable high-quality growth, we strive to strengthen our bond with a new generation as we embrace our shared future.”
Brand Transformation Progress Fuelled Recovery and Strengthens Same Stores Sales Growth
FY2026 marks a meaningful step in the Group’s continuing brand transformation, bringing it closer to its centennial celebration in 2029. SSS returned to positive growth across both the Mainland and Hong Kong and Macau during the period, thanks to the brand transformation initiatives, store optimisation efforts, as well as the improving trend in weight-based gold jewellery.
In the Mainland, the Group is encouraged by the continued improvement in same store performance during 1HFY2026, reaffirming the effectiveness of store optimisation. SSS of self-operated Points of Sales (“POS”) in the Mainland increased by 2.6% during the period. Separately, sales of franchised POS calculated on a same store basis rose by 4.8% in the period.
In Hong Kong and Macau, SSS rose by 4.4% in the period, driven by an improved retail sentiment and foot traffic. SSS in Hong Kong was up by 1.8%, while in Macau grew by 13.7% during the period.
Differentiated Product Offerings Propelled Sales Growth
The Group continued to optimise the product portfolio in response to shifting consumer tastes and remained focused on strengthening its signature collections. These collections sustained strong sales momentum, which drove the growth of our higher-margin fixed-price jewellery. As a result, RSV contribution of fixed-price jewellery in the Mainland rose to 31.8%, up from 27.4% in the same period last year, lending support to gross profit margin.
The Chow Tai Fook Palace Museum Collection, alongside the CTF Rouge and CTF Joie collections, pay homage to historic traditions while reinterpreting them with a modern sensibility, creating exquisite pieces infused with cultural significance that bridge China's storied past with its vibrant present. These collections achieved total sales of HK$3.4 billion during 1HFY2026, representing an increase from HK$2.3 billion in the same period last year.
In June 2025, the Group launched its first High Jewellery Collection “Timeless Harmony,” marking a pivotal milestone in its brand transformation. Designed by Nicholas Lieou, Creative Director of High Jewellery, and drawing inspiration from classical Chinese philosophy and architecture, the Collection strategically reinforced our position as a leading global jewellery brand with unrivalled capability. The Group is the first Chinese jewellery brand to appoint a Creative Director of High Jewellery, reflecting its commitment to elevating design and brand storytelling in its jewellery. At the launch event of High Jewellery Collection in Hangzhou, high net-worth clients demonstrated resilient demand, with nearly 200 jewellery pieces sold during the occasion.
During the period, the Group expanded its Fei Cui offerings with several new designs, including the unveiling of the Heaven and Earth Collection in September 2025 and the incorporation of Fei Cui into its IP collaborative collections with The Beijing Palace Museum and renowned streetwear brand CLOT as well as into CTF Joie and HUÁ collections. As a result, the Group’s Fei Cui jewellery products maintained strong growth, with sales doubling year-on-year during 1HFY2026.
Effective Retail Network Management Elevating Brand Desirability and Store Productivity
With a clear priority on improving earnings quality and ensuring margin resilience, the Group’s retail network management remained focused on sustaining market leadership and enhancing the overall financial health and resilience of its retail network by prioritising store productivity. In 1HFY2026, the Group continued to strategically expand into selected premium shopping malls and prime locations to accelerate its brand transformation and elevate brand desirability.
As an integral part of its brand transformation, the Group is actively reshaping the retail experience with the launch of new image stores. The Group unveiled three new image stores in Beijing, Shijiazhuang and Macau, targeting sophisticated affluent customers with differentiated merchandise and refined retail experience. As of 30 September 2025, the Group had a total of 8 new image stores. These premium stores have consistently delivered higher monthly sales than average stores in the same districts since their debut.
Accelerating Global Reach to Redefine Luxury Across Borders
International expansion is a key aspect of the Group’s brand transformation, aligning with its direction to amplify brand desirability, drive product innovation, and showcase the beauty of China to the world through exquisite jewellery. The Group is entering a dynamic phase of international growth guided by a two-pronged expansion strategy. It revitalised key existing markets through optimising visual merchandising to enhance store productivity and product mix, while strengthening training for its storefront staff to elevate retail excellence. On the other hand, it proactively exploring new high potential territories for sustainable growth.
By June 2026, the Group will have unveiled 6 new stores in international markets, including new image stores. All these new stores are strategically located in prime retail areas known for high foot traffic, ensuring strong brand visibility and broad reach among both tourists and local shoppers. In Southeast Asia, the Group opened its first new image store at Jewel Changi Airport in Singapore in October, offering access to a rapidly growing affluent local middle class and a vibrant Chinese diaspora. In 2HFY2026, the Group plans to continue launching new image stores in international markets, focusing on select premium locations across Southeast Asia, Oceania and Canada. Over the next two years, the Group aims to further expand its presence into new markets, including the Middle East.
Well Positioned for Sustainable High-Quality Growth
The Group is encouraged by the continual improvement in consumer sentiment and reviving jewellery spending in 1HFY2026. SSS returned to positive in all key markets in which the Group operates.
Despite the recent short-term industry headwinds, the Group’s quarter-to-date SSS performance remained solid. Together with its strategic transformation initiatives, the Group has strengthened operational and financial resilience, and remains confident in sustaining its recovery through 2HFY2026.
The Group shall remain agile, proactively refining its strategies to stay ahead in a dynamic environment. Rigorous financial discipline, coupled with prudent cost and capital management, will continue to underpin its pursuit of sustainable high-quality earnings and long-term shareholder value.
As the Group approaches its historic centenary, it remains resolutely committed to advancing its brand transformation agenda through strategic initiatives designed to deliver positive outcomes.