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Stock Code:1929.HK
A Hong Kong Main Board Listed Company
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CHOW TAI FOOK JEWELLERY
CHINESE ARTISTRY, GLOBAL LEGACY

Chow Tai Fook Jewellery is a globally recognised icon of artistry and culture. Grounded in a heritage of uncompromising quality and craftsmanship since 1929, we have tirelessly honed our craft to deliver the most exquisite jewellery to generations of customers.

 

As a leading global Chinese luxury group, Chow Tai Fook is on a journey to bring Chinese aesthetics, craftsmanship, and heritage to the world stage while setting a new benchmark for the industry.

 

We are now entering the definitive phase of our multi-year transformation journey to our centenary in 2029, accelerating and sharpening our strategic execution in FY2027 and beyond. We are firmly committed to our brand transformation journey – redefining Chinese luxury globally, rejuvenating portfolio and operational efficiency, and reimagining new horizons.

 

We will continue to rigorously uphold financial discipline in cost and capital management, delivering high-quality growth, sustainable earnings and returns for our shareholders.

FIVE STRATEGIC PRIORITIES

To strengthen our competitiveness, enhance the quality of our earnings and drive long-term value creation for stakeholders 

<p>Brand Transformation</p>

Brand Transformation

Elevating our brand positioning to attract new and younger customers 

<p>Product Optimisation</p>

Product Optimisation

Optimising our product portfolio while reducing inventory levels and turnover days

<p>Accelerated Digitalisation</p>

Accelerated Digitalisation

Building a data-driven culture, accelerating the use of digital technology and data analysis to support the business

<p>Operational Efficiency</p>

Operational Efficiency

Enhancing operational efficiency to optimise competitiveness and effectiveness

<p>Talent Cultivation</p>

Talent Cultivation

Nurturing a people-first workplace culture and strengthening talent development

Guided by a strong customer-centric approach, our strategy is structured around three key growth levers, which we call the Three Rs
REDEFINING CHINESE LUXURY GLOBALLY

Redefining Chinese luxury globally, showcasing the contemporary Chinese culture, innovation and exquisite craftsmanship to the world

REDEFINING CHINESE LUXURY GLOBALLY
REJUVENATE PORTFOLIO AND OPERATIONAL EFFICIENCY

Curating our product world and optimising our network portfolio and store formats to deliver a coherent and bespoke experience across segments

REJUVENATE PORTFOLIO AND OPERATIONAL EFFICIENCY
REIMAGINE NEW HORIZONS
Extending the Chow Tai Fook universe into new geographies, channels, product categories, and experiences that resonate with the constantly evolving lifestyle and aspirations of customers
REIMAGINE NEW HORIZONS